Hafsies

Hafsies is an app designed to help people struggling with rising grocery prices by letting you get the benefits of bulk buying but not the excess of items it comes with. By sharing excess items amongst other people, everyone pays for their share, and since bulk purchases are cheaper per item, it’s a cost-effective solution.

The logo is a bold wordmark consisting of letters sliced apart, representing Hafsies service of dividing bulk items amongst people. The sharp angles, thick shapes and bold primary colors work together to create an energetic feel to the brand that fits with the hero archetype. The energetic logo is complimented by the tagline which is a reference to the brands mission as well as being an allude to a popular saying during conflict and encourages the target audience to conquer their problems.