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Twisted Core
Beverage packaging
2024-11-20
Twisted core is a cider for the youth. 18 – 30-year-olds who want a fruity alcohol while still looking cool. Contrasting traditional plain cider cans, this bold and bright style appeals to drinkers who want to join the party.
In Irish mythology, the apple is surrounded by magic, trickery and transformation. The concept is what might happen to people cursed by the magic apples by displaying them morphing into different cider fruits.
The flavour names also play along by echoing recognizable sayings such as things going “Pear Shaped”. The style is bold with thick lines, asymmetrical shapes and bright colors, this appeals to the target audience. On the back of each cider is a playful scale on the standard flavour profiles of ciders, to help younger audiences identify what they like.
