Verdant Gardens

The objectives for this project were to create a high-end real estate brochure that promotes a new development of my own creation, including a name, logo, print brochure with unique artwork, layout and typographic solutions, as well as a series of promotion materials for a new real estate housing development. Verdant Gardens is designed for those who want an eco-friendly lifestyle and a close-knit community.

The tagline “Gather and Grow” is used throughout the branding as a common theme. It serves as the brand’s voice, embodying sustainability and community. It carries multiple meanings and could be interpreted as, growing plants, growing happiness, growing as a person, gather together, gathering plants, gathering memories, and much more.

The brochure is crafted from thick sustainable paper sourced from Neenah Paper. To enhance its substance, the back features a panel of wood and is hand-bound with string. Hand-created floral ink prints are the focus in the editorial. Made with plants I foraged then stamped, they emphasize the sustainable, charming, and homemade spirit of Verdant Gardens. This is complemented by images that resemble a torn scrapbook and designs resembling stitch marks. I also used empty space throughout the design to emphasize the sustainability theme and highlight the artwork.